Using a tool like OpenInbound needs deep understanding about digital strategy and inbound marketing. Not all customers who want to use OpenInbound are able to set it up the way it should. This is a business opportunity for agencies who want to offer OpenInbound to customers.
OpenInbound partners act as an "implementing partner" for marketing solutions based on OpenInbound. Typically it's a marketing agency who consults clients related to "digital".
OpenInbound partnerships are open to everybody. There is no paper contract. The only requirement we ask for is, that you mention your OpenInbound partnership on your website including the partnership logo. Typically this can be done on your "solutions" site, in the footer or anywhere on your website.