Know-How

How to use OpenInbound contact tracking links in gmail and mailchimp

What is a tracking link?

Its very common to send links in emails. A typical case would be, that you meet somebody at an event and you talk about your product and service. You'll get his business card. After the event, you'll send him an email with a link back to your website (e.g. domain.com). Since you send the email to just one person, you can send hem a "tracking link", a special link that will enable OpenInbound to recognize the contact and track all his upcoming interactions with website. 

So, when you send an email to clients in gmail, outlook or any other mail client you need to prepare your links. See the different options below.

Add contact tracking links in GMail or any other mail client

In the screenshot you see a typical email. To make the link trackable, just add ?oi_email=lf@netnode.ch after the link (replace lf@netnode.ch with your contacts email address) . Make sure you only add it to the web address.

That's it. As soon as your contact will click on the link, you'll see the contact showing up in your OpenInbound dashboard.

Add contact tracking links to MailChimp

When you send out mails with MailChimp, you can spice up every link to make the contact visible for OpenInbound. As shown in the screenshot, you need to prepare every link by adding www.domain.com?oi_email=*|EMAIL|*.

That's it. As soon as you send your mails are sent and people click on the link, you'll see the contact showing up in your OpenInbound dashboard.

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