Is inbound marketing the right solution for my business?
We compiled 5 simple questions that will help you understand if inbound marketing works for you specific type of business.
Inbound marketing as a strategy does not fit every business. Here is a short questionnaire to help you decide, in a first run, whether inbound marketing is for you or not.
Inbound marketing questionnaire
Please answer the following questions with YES or NO:
- Am I a B2B business with a complete website where content is curated and planned?
- Is my product a complex one, with high involvement, that needs a consultation before purchase?
- Has my product a long life and should satisfy the customer for many years and in many different situations?
- Is the price of my product or service high and requires a longer search process from the customer?
- Is my product modular or customizable?
Result
If you answered less than 2 times yes, then inbound marketing might not be the right tool for your digital marketing strategy. You might sell a service or product with low complexity and/or low involvement and/or low price.
If you answered 3 times or more with yes, you might want to consider inbound marketing as a possible approach to digital marketing.
Characteristics for inbound marketing
Inbound marketing is the right solution for products and services with the following characteristics:
- High price
- Purchase seen as investment
- Complex solutions
Inbound marketing is not the right solution for products and services with the following characteristics:
- Low price
- FMCG (Fast moving consumer goods)
- Impulsive purchase
Important note
Whatever the result of this small questionnaire was for you, keep in mind that relevant “content” is always a good recipe to win attention.
Read more about inbound marketing
OpenInbound offers an inbound marketing tool to install on every website with Drupal or Wordpress.