There is a big shift form push marketing to pull marketing taking place right now. Today's customer is different than 10 years ago. Small and medium sized companies struggle to get along with this shift.
OpenInbound is the best solution for Drupal based websites to overcome this issue. It helps you to organise and execute your online marketing efforts.
OpenInbound helps you to track individual contacts. Instead of measuring how much traffic you have every month, OpenInbound tracks every single interaction by every single contact. Based on this data, you learn what people are looking for, how they interact with your site, what content they want and last but not least — if they want to buy from you.
There will be a lot of data. OpenInbound helps you to focus on the prospects that are important for you.